CrossFit Rebels

When CrossFit sent me a series of emails detailing their thoughts about how they wanted to be perceived, I had no idea how well this would turn out. But after meeting with them, and listening to them I started forming an idea in my head of this logo.

I usually submit about three to five designs, (which I did), but this was the one I couldn't get out of my head. CrossFit Rebels loved it, loved it, loved it! We worked out some color variations and finally settled in on the Gunmetal scheme.