Blu Lava has teamed up with Hollywood in order to help local businesses bring in more customers.
New to Pinellas, the Coupon, Movie and Menu Magazine, (CMMM) has made special arrangements with the Major Motion Picture Studios to promote their "soon-to-be" BLOCKBUSTER MOVIES! Disney-Pixar, Sony and Marvel are just a few of the heavy hitters to jump aboard this new magazine.
As an added feature, the CMMM allows local businesses, on a one-per-category basis, to make offers right next to studio's advertisements. WOW! Hollywood helps to sell to the customers. The magazine is direct mailed only to households that live within a 6 minute drive to of those businesses. This has a huge advantage to other coupon-based publications. LOCAL BUSINESSES + LOCAL CUSTOMERS = LOCAL RESULTS. Most people wouldn't drive 30 miles to use a Dry Cleaner. So, why would a Dry Cleaner pay to advertise to people living that far away. It doesn't make sense.
Exclusivity
Have you ever looked through those other mailers only to find that there are 7 PIZZA Delivery companies and 4 Hair Salons, all competing for the same customers. That's not the case with CMMM. The magazine only allows one business per category to make an offer. So ALL the customers looking for a pizza, call the same store. Imagine your business, making a great offer to 10,000 households, and there is NO COMPETING OFFERS! Whoa!
Clearwater's premiere issue is scheduled to hit mailboxes on April 6th. The magazine is mailed out 6 times a year, but because of it's high quality, glossy full-color pages, that are chocked-full of great Hollywood content, this magazine has staying power. Everyone in the home wants to read it.
The magazine is printed in a 127 select markets in 43 cities from coast to coast. Both the Movie Studios and Blu Lava believes that Clearwater has the right stuff to start. The businesses in Clearwater showed a great response and Blu Lava has plans to expand throughout Pinellas County.
If you are a local business and are interested in advertising in the magazine, please contact us soon. Once a business category is filled, they cannot be resold until an advertisor decides to leave, (which is not often). The magazine has a 92% repeat rate and unbeatable results.
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